In august 2013 I coursed a MOOC organised by Stanford University / NovoEd. It was brilliant, and I learnt too much. One of the tools I learnt was the empathy map. I practised it once, but never again... until 2015.
In october 2010, a person I know told me that wanted to change his shop, because it was quite old and not confortable for clients. I asked him: "who is your target?" and he said: "everybody... well... I don't know...". I asked him again: "who do you want to be your client? you should design it thinking on that person profile...". After few days, he said: "I would like to keep my clients, but I would also like to add clients between 30s and 50s, because they never come in, and don't know why"...
Then, my brain activated and recovered what I learnt 2 years before: the interview and empathy map! I interviewed some people in that age, and I understood why they never went in, and what changes and services could do... It was awesome for them, for me and for my friend!
That shop owner decided to make many changes in his plans and design, and adapted it to the desired needs. Their result is fantastic!! they conserved their antique flavour, but they look modern and closed to the client, open! and also the satisfaction of their traditional clients is very high and have won new clients, between 30s and 50s years old!
In october 2010, a person I know told me that wanted to change his shop, because it was quite old and not confortable for clients. I asked him: "who is your target?" and he said: "everybody... well... I don't know...". I asked him again: "who do you want to be your client? you should design it thinking on that person profile...". After few days, he said: "I would like to keep my clients, but I would also like to add clients between 30s and 50s, because they never come in, and don't know why"...
Then, my brain activated and recovered what I learnt 2 years before: the interview and empathy map! I interviewed some people in that age, and I understood why they never went in, and what changes and services could do... It was awesome for them, for me and for my friend!
That shop owner decided to make many changes in his plans and design, and adapted it to the desired needs. Their result is fantastic!! they conserved their antique flavour, but they look modern and closed to the client, open! and also the satisfaction of their traditional clients is very high and have won new clients, between 30s and 50s years old!
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